But I was hungry, open-minded, and eager to learn. I trusted the experts who had been in the game for a long time (at least, so the story went). I trusted them to teach me how to write content that sells.

But I didn’t know yet what awaited me on the other side… 

... which is nothing. Well, almost nothing... Just cold, empty frameworks that made my writing sad and generic… Templates and formulas that took the creativity out of the equation and made me sound like everyone else… Heck, it even made me like writing less!

That was until I realized I already had all the answers inside of me. All I needed to do was to connect these elements with my superpowers: writing and storytelling. I’m a published author and a professional writer by training…

How could have I gone so far astray? I’m a writer. I’ve been writing content for 10+ years… 

I’m a writer… not a marketer!

Anyway, I went back to what I know the best, REAL writing… and that's when things got good... That's when my engagement went through the roof and people actively reached out to learn more about me and my services.

The best part is, it didn't take more time (in fact, it took less). And I started to actually love publishing material on social media. 

The reality is that writing should be one of your favorite business activities EVEN if you’re not a writer… Why? Because it should be quick and come from the heart. It’s your chance to teach the market who you are, what you do, and what you stand for…

… and no one can do it better than you! But without content writing fundamentals, it’s impossible. Unlike what marketers say, there’s no “secret sauce,” no “quick fix,” and no “perfect formula”…

… Only simple, timeless storytelling fundamentals that have existed from the time of Jesus Christ through the present. The only answers you need to write are engaging, content consistently has always been around…

… And they’re much simpler and easy to use than all the marketing gimmicks circulating around the internet. Unlike the manufactured tricks and techniques, they consider YOUR story, YOUR identity, YOUR strengths, and YOUR weaknesses.

Hence, due to the failure of internet marketers to teach content writing…

I, Léandre Larouche, and my company, Trivium Writing, are proud to present:

Classical Content

Ancient Storytelling Techniques to Cut Through the Noise of the Modern World for More Income, More Time, and More Fun... By Infiltrating the Depths of Your Reader's Minds Like The Bible, Harry Potter, and  The Da Vinci Code did.

(Disclaimer: Classical Content is a 4-week course for legitimate entrepreneurs and business owners (no internet marketers are allowed) who want to learn how to create online content that actually connects with their audience and to do so consistently and without wasting time.)

Truth be told, this couese is unlike any other.

For one thing, it costs only a fraction of what marketers charge for useless “frameworks” they have ripped off their local guru. For another, it’s grounded in the best of what literature, psychology, and philosophy can teach us about writing…

It gives entrepreneurs the tools to reflect on their identity, their work, and their values… AKA, the things that truly matter in content writing…

And it provides thorough, hands-on guidance from Trivium Writing founder Léandre Larouche. There is currently no better place online to learn how to write engaging content that sells your services. Here’s how the program unfolds:

What’s content therapy? It’s a 2-hour module where you’ll dive deep into your story and find out who your audience is and how to connect with it. We’ll cut through all the “target audience” B.S. and jump straight to what matters—your most painful story as it relates to your service. 

This masterclass is going to be emotionally challenging, but it’s necessary. Until you face your own story and share it with the market, you can’t write explosive content on demand.

At the end of the module, you’ll be asked to write a post and publish it in the next few days to see what happens.

In Module 2, you’ll learn how to use your newfound power and make time for thinking and content writing. You’ll also learn cutting-edge techniques to manage your writing time and make sure you waste no time.

How do you break free from the tyranny of templates? Well, in Module 2, we’ll dive deep into the 3 levels of creativity, which will lead you to a seamless writing process. 

You’ll learn about templates and formulas because there’s room for them in the beginning, but you’ll be learning how not to rely on them. You’ll also learn about the optimal creation states and the types of content structures that drive engagement.

So you want to go for the big jab and legally break into your readers’ minds? You’ll learn how to do that in Module 3, where we’ll cover copywriting principles and storytelling techniques that’ll last you a lifetime. 

We won’t just be talking theory. We’ll be applying all the concepts discussed. You’ll learn how to dissect your posts, edit them, improve them, and sharpen them to the point where they may be required to be kept concealed.

You’ll be getting the best, most powerful notions learned over a decade of studying fiction, nonfiction, human behavior, copywriting, and advertisement. 

You probably didn’t get in the game to spend your life on social media… So we’re going to cover how to build a real writing practice that builds your authority not just on social platforms, but everywhere…

We’ll be looking at how you can build an email list, a blog, and get featured in various magazines. You’ll also get a content repurposing framework that’ll allow you to extract all the juice from every post by reusing it in different formats.

After this session, you’ll be an all-star!

To recap, you’re going to get 4 modules (8 hours of training in total) as well as printable study slides.

But that’s not all… You’re also going to get the following bonuses:

To make sure you implement what you learn in this program, I’ll personally review and edit 5 of your posts and leave some comments about what’s working and what’s not. This way, there’s no confusion whatsoever.

I'll be making my edits and comments in your Google Docs.

All professional writers have writing secrets and resources they never talk about… I’m no different—except that I will share with you my secrets and my resources (if you promise to keep them for yourself).

These secrets and hidden resources (they’re true gems) will come in a PDF protected by an encrypted password. Only a few of my acolytes have access to these.

Although I have secrets and hidden gems, I’m very open about my work in general.

As part of this program, I will share with you writing worksheets to use in your writing, spreadsheets to track your engagement, and checklists to make sure your content is on point.

Now, you must be wondering how much this all costs. The program’s content is worth at minimum US$2,500 in and of itself. The bonuses add up to over US$1,000 in value (I’ll be spending my own time banging out ideas for you and editing your stuff).

So, that’s a value of approximately US$3,500… which is what most people charge on the internet for such programs (except they don’t teach you anything real).

Now, here’s the thing… I’m not doing this to get rich. I have my main offer, which is helping entrepreneurs and business owners write books. And I charge the big bucks for that.

I’m doing this because entrepreneurs like you are underserved when it comes to content writing, and somebody has to step up at last and provide real value. I’m willing to do that, but not at all cost.

Still here? Here is my offer to you. The cost for the program is $297 for the 4 modules and all the bonuses above...

It would be a lot more expensive to study under me privately or to do this in group coaching... people have paid thousands of dollars for this... but I want to make sure as many people as possible can afford this material... because it is life-changing!

Here Is What Students Are Saying:

Don’t Wait Until the Price Go Up... Because It Will.

I know it might be tempting to wait until later to get started, but as I am restructuring some parts of my business, I will reprice some of our products and services... including this one.

So make sure you grab it for yourself before prices go up!

P.S.: If you’re not happy with the program by the end of it, I won’t keep your money... :-) you’ll just email me and I'll send you a refund... no question asked, no hard feelings...

OR - if you're not sure whether this course is for you, just book a 15-minute call with me and I'll give you my honest opinion. This is not for everybody, and I won't tell you to jump in unless it's a good fit.